General Electric relies heavily on its international market. The company has presence in over 100 countries and receives over half of its revenue stream from these markets. Looking more in depth at GE's international strategy I would say they run a multidomestic strategy as far as their corporate-level strategy is concerned. Multidomestic strategy is an international strategy in which strategic and operating decisions are decentralized to the strategic business unit in each country so as to allow that unit to tailor products to the local market. Their strategy is called "Company to Country".
Northern Asia (China) - focuses on the local infrastructure and resources China has in order to be apart of the prosperous growth that is happening currently
Southeast Asia - focusing on technology in Malaysia Hospitals, clean energy and water solutions in the Philippians, aircraft in Vietnam
Australia/ New Zealand - electronic bridges (Australia), investments (New Zealand)
Europe - infrastructure
Middle East/ Africa - helping boost governments in Africa, investments in oil, infrastructure, and aviation
Latin America - aiding in transportation
North American - leadership and innovation
Because of GE's large presence around the world their choice of entry is very diverse depending on their products and their customers. They take part in every entry modes: exporting, licensing, strategic alliances, acquisitions, and new wholly owned subsidiaries.
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